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Why Digital Agencies Need to Care About Accessibility

 

Digital Agencies today need to be keenly attuned to what their solutions are and how their services can be perceived by their customers and stakeholders — but they’ll be hard-pressed to do so if they don’t consider accessibility and inclusion.

 

Accessibility is the practice of designing experiences for people with visual, linguistic, auditory, physical and cognitive disabilities in digital product design. The term barrier-free design or usable design is a universal design approach that leads to a product or service that is easy to use for everyone, including people with disabilities. 

 

If you are a digital agency, you would have noticed customers have started to request for accessibility as a part of their inclusive communication strategy. Today, many requests for proposals (RFPs) require agencies to demonstrate the effectiveness of their accessibility and inclusive solutions. It has become more than important to now turn your digital solutions into accessible master pieces as a new way of moving forward.

 

247 Accessible Documents supports Digital Agencies to deliver on the accessibility promise! If you're new to digital accessibility and WCAG, our team at 247 Accessible Documents will support your agency to think accessibility right from the start.

 

How can you make a difference?

 

In the long term, inaccessible solutions can harm your clients and your agency with negative reviews, potential lawsuits and lost customers.

 

The need for incorporating accessibility is growing as more people become aware of disabilities and the use of the Internet. And it will continue to increase as complaints about accessibility on the Internet continue to make headlines.

 

By responding to the needs of people with special access needs, digital agencies can help their customers grow more.

 

Here is what digital agencies can do:

 

  • Track news from other publications and the latest accessibility standards on the W3C website. It will help you and your customers stay informed of any changes you need to make to your design solutions.
  • Go out and show your commitment to making information and communication accessible will create a positive image for your digital agency. In this way, your customers can be sure that your agency takes accessibility seriously, which will have a positive impact on your brand and build a better relationship between your agency and your leads.
  •  If there are certain design elements or features that need to be accessible or features or design elements that a customer has requested, make sure you do thorough proper research or by consulting accessibility experts.

 

247 Accessible Documents works with Digital agencies and support our partners by reviewing the designs and creatives, implementing accessibility, and testing the reports, brochures, collaterals with people with disabilities. Write to sales@247accessibledocuments.com and get in touch with our experts for further assistance. 

By Ramya Venkitesh

Head - Accessibility New Initiatives, Actively involved in formulating new ideas to create Innovative Accessible Solutions across all Disabilities.