Festival season is upon us and a great way to market your business is through newsletters. When you’re running a business, it’s important to share what you do with the world and there is no better way than through newsletters.
However, a well-designed newsletter needs to be accessible to everyone too. The World Report on Disability by WHO estimates that 15% of the world’s population is living with a disability. If your newsletter is not accessible, many of your recipients may struggle to join in, and you are thus turning away a big part of your audience.
At 247 accessible Documents, we believe good design and accessible content should not be mutually exclusive. We help you create newsletters supporting accessible communication while providing your customers with the relevant information.
Tips to make Accessible Newsletters
Using clear and simple language, making sure that it’s navigable are some basic things that can be kept in mind while designing your organizations newsletters this festival season. In this article, we will explore 5 simple things you can do to make your newsletters accessible for all. By reading this, you are already taking the first step towards making your content accessible to all.
Selecting the right template
The most important thing to do is to start with the right foundation. Think accessibility right from the start. Choosing the correct newsletter template or designing it in-house, accessibility should be at the foremost.
Ensure a logical reading order to help your readers pull out the key information and enable the screen reader users to read the text in an order. Use heading tags to structure major headings within your newsletter. Heading tags give a logical structure to your newsletter and help screen readers establish a hierarchy of information.
Adding Alternative Text to the Images
Images that are essential for the content should have alternative text descriptions. Check out this post in detail to know how to write effective image descriptions.
Different users perceive colour differently and hence choose a colour scheme accordingly. Background text should contrast with the foreground color. If text is black, then for optimal readability, the background should be white.
Stick to simple and commonly supported fonts with the font size, line height, and line length being in proportion. Keep the use of different fonts and type styles to a minimum. Left aligned text is easier for many people to follow.
These basic tips can ensure that your newsletter is accessible to most of your readers. It is also necessary that you ensure that your newsletter works well on a mobile device too. Most newsletter services have a responsive design function built- in but we would suggest you checking it on a phone before sending them out. Additionally, many people prefer to receive text-only emails instead of HTML versions. Ensure that you always provide a text-only version too.
This festive season lets go accessible! Get in touch with us at firstname.lastname@example.org for any support in making your content and documents accessible.